The Silk Road Project

Wanted

Website Redevelopment


Provided

Communications strategy
Information architecture
Web development
CMS Integration
Usability


Client since

2007

The Silk Road Project Launch Site

Summary

Founded in 1998 by world-renowned cellist Yo-Yo Ma, The Silk Road Project promotes innovation and learning through the arts. In this endeavor, it marshals the talents of diverse artists and audiences from around the globe. The Silk Road Project sought Embolden's help in developing site architecture and creating website page templates.

Solutions

Embolden evaluated Silk Road's site and worked with it to identify needs. We created intuitive site architecture that anticipated users' expectations and delivered a seamless experience.