FSG is a nonprofit consulting firm specializing in strategy, evaluation and research that works with foundations, corporations, nonprofits and governments to develop more effective solutions to the world’s most challenging issues. When rebranding, FSG chose Embolden to redesign its website to align with its new identity as well as devise an intuitive navigation that would support their needs for a complex site architecture.
Embolden created a simple, intuitive architecture that clearly delineates FSG’s assets: its services, its impact areas, its clients, its people, and its knowledge. A thought leader in the field, FSG wanted that distinction expressed on its website. Embolden responded by helping FSG create a Knowledge Exchange, an interactive hub for ideas, research and discussions related to social impact. Embolden also designed an interactive map that displays impact by client, issue and geographic area.