Summary
The Kalamazoo Community Foundation is all about connecting donors to the causes they are passionate about and wanted a website that conveyed this idea. Further, the Foundation wanted donors to know how it will assist in the process -- by forging a personal connection with them.
Solutions
Embolden created an online messaging strategy that depicted how giving through the Kalamazoo Community Foundation enables its community to thrive. Fresh, lively design coupled with compelling photography and storytelling achieved the Foundation’s key objective: to show donors that the Foundation can help make a difference in the areas they care about, and that its people are not only accessible but also deeply invested in forming personal connections with them.