Summary
Serving Central Massachusetts, Greater Worcester Community Foundation is a citizen-run philanthropic organization focused on enhancing the community as a whole, rather than a single sector or cause. The Foundation wanted a website that would be a go-to resource for nonprofit board members; tell the success stories of donors, grantees and scholarship recipients; and make it easier for all audiences to find information.
Solutions
Embolden created a design to highlight donor stories and information to communicate the benefits of working with the Foundation. Because the Foundation's audiences are diverse, we created landing pages for specific sections of the site, allowing the Foundation to speak to its primary audiences - donors, professional advisors and nonprofits - in a targeted manner.