If you are printing  your annual report or posting it on your website as a PDF - you are missing an important opportunity to engage with your constituents in a whole new way.

Think of it this way: A printed annual report or a PDF version online can speak to your donors, grantees or professional advisors. Used to its full advantage, your website can instead make your annual report sing and dance!

Think more photos and stories, videos and audio clips. Consider interactive charts - where you can click on a piece of the pie or bar and see more data. You can see what we mean by checking out the online annual report that we created for The Rhode Island Foundation.

Why write stories about your donors when you can videotape them explaining their support? Why list your funds when you can instead give donors an opportunity to contribute directly to them at the same time?

If the debate at your organization around the future of the annual report revolves around printed copies versus PDFs online, you may be missing an important part of the question: Isn't there another option?