NetSquared, which mobilizes people, provides web-based tools and awards money to leverage social action projects, has an interesting blog post today on Twittering for social causes.

The post covers a session that was part of the N2Y4 NetSquared Conference yesterday and today in San Jose, CA.

Featured are interesting comments from Susan Mernit, who ran the Knight News Challenge, an online news challenge, and Kwan Booth, an editor and community activist.

Check it out for information on measuring the success of a Twitter campaign, finding out if the people you are trying to reach are there and also to be reminded that social networking is all about relationship-building.

From the blog post describing Kwan's talk: "He sees this all too often: at 1:00 they create a Twitter account, at 1:01 they are asking for donations. Wrong.  Start off at least a couple weeks or months or years, just start the conversation."