A website’s design is more than just the sum of a logo, colors, pictures and fonts. Like any well-produced marketing asset, it needs to have a purpose (or many), a clear idea of who will be using it, and what they will be trying to achieve once they get there.  It needs to tell the story of who you are, what you do, and of the people and places that benefit from your efforts.

Embolden has been helping community foundations and nonprofits answer just these questions for many years. We have developed a process that helps us to get at the core of your organization, gain a thorough understanding of your goals, mission, constituents and methods. All of these factors play out in the larger “design” of your site, including its architecture (the hierarchy of the pages as you click through), the layout and presentation of its content, the identification of the types of technology that we might employ to deliver information succinctly and compellingly to your audience.

Here are a few typical scenarios:

We’re looking to have people make more donations online.
Let’s create spaces on the homepage and in the sidebars of the inner pages with some compelling lead-ins to Grantee Stories. Let’s place a big “Donate Now” button on the top of every page, or on other pages, perhaps a search box that initiates a fund lookup by interest area, and then lets you give directly to any funds in the selected category.  Let’s create dynamic links that allow users to pre-select a particular fund when they click to the online donation page.

We have over 300 scholarships available and have no idea how to make them accessible on our site.
Let’s implement a scholarship directory that allows people to search your scholarships, sort them in a grid, and click on a link to learn more, or even apply online. Let’s create an administrative area that lets your scholarship staff add, edit and delete scholarships and provide details about each one. Let’s create some online inquiry forms or even implement a full-blown application system that allows applicants to apply online.

The possibilities are many and the folks at Embolden savor the challenge of each new project, of getting “under the hood” and learning what makes your organization tick. Your website is ultimately the face of your organization made virtual, a tool which should be as effective, compelling, accessible and intelligent as you aspire to be.  Embolden helps you get there.