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What motivates us

Mar 28
I love web development because it is a truly multidisciplinary art, and one that becomes more and more so as it evolves. As technologies and potential interactions on the web advance, so must a good web development firm constantly reassess its technological toolset, its service offerings, internal processes, staff competencies and marketing approaches.

Embolden's Jura coffee machineHaving “grown up” practically in conjunction with the web (and still continuing that growth), Embolden is constantly polishing and fine-tuning the many facets of its gemological makeup. The gem that I speak of is the amazing Embolden Collective: our people, and the processes and technologies that we employ to create cutting-edge web solutions for our clients.

We are lucky as a company in terms of the things that motivate us – things beyond (but not exclusive of!) your typical web geekery, design fetishism, a fascination with widgets and doodads, or our (awesome) coffee machine. In short, we make stuff that helps our clients to be more effective in carrying out their missions, to have a positive impact on the people they serve, and by extension, to make the world something of a better place.

This sounds like hyperbole, but it is a theme that resonates with every member of our team (just ask them!), from our leadership and administrative staff, to our designers, programmers, writers and interns. It is what inspires us to constantly push ourselves as a company and as individuals to challenge the sometimes confining and convenient notion of “this is how it’s usually done” with the more energizing retort “this is an even a better way to do it.”

The “better way” is the only way. Put that on your bumper sticker!

posted by Marc Ardizzone
3/28/2009 10:14 AM 

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Mmmmm, coffee!

I love web development too (maybe not as much as the man behind the curtain, or maybe just in a different way), but I might love our coffee machine more.

By Elisa DelBonis on   3/30/2009 9:28 AM

Re: What Motivates Us

Embolden does have fantastic coffee.

By Justin Davenport on   3/30/2009 9:37 AM

Embolden does have fantastic coffee.

Elisa has been known to lure clients to our office on this fact alone. Great web development and a really lovable staff is icing on the cake (or on the cheese danish, in this case).

By Marc Ardizzone on   4/1/2009 3:44 PM
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